FashionPower
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- Jul 7, 2008
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Versace has never been an accessory brand, even during Gianni times they never had that smash bag or shoe."I'm just wondering why Versace hasn't come up with a true classic bag for their brand yet. It could be such a money-maker! All they seem to do are bags with Medusa heads and chunky gold chains—they feel so uninspired. They don’t look sexy at all; they actually feel more like something made for kids. And those canvas bags? They just look like Dior Book Tote knockoffs.
During Gianni's tenure people used to go to Versace to get a showstopping evening gown, a sexy mini dress or a bold print twinset, never for shoes or bags. Now, with the Capri acquisition they go to get basics with Medusa details for ready to wear and cheaper alternative of other brands smash hits for bags:
- Versace Athena tote: 1800 Eur, Dior book tote: 3000 Eur
- Versace tag bag: 1000 Eur, Miu Miu Arcadie: 2300 Eur
It's really hard to push a bag if your brand is not perceived by the general public / press as an accessory brand. Even Coach has more staples than Versace in terms of bags. That's the same issue Armani has been facing for decades: have you ever seen anyone wearing La Prima handbag or any bag from Armani (apart from those tacky Armani Jeans / Armani Exchange PU crap)? No one...cause Armani is perceived as a ready to wear brand.