Donatella Versace - Designer, Creative Director of Versace

[PDFSD]

If you ask me, the interesting thing about building a group, is to diversify your offer.
In that sense, I find more interesting Prada purchasing Versace than what they tried in the late nineties, when they purchased Helmut Lang and Jil Sander.
Everything gravitated around the slightly quirky sharp Milanese minimalism of Prada.
They didn't succeed, because all those brands were catering in the end to the same customer.

the reason for the death of JS and HL was because of interference of Bertelli , in lowering production quality and faniorcs an both where not having it etc and left there for both brands lost their authority and unique voice not because they had same shoppers.

everyone i know in milan is saying Dario is going to Versace as cd ....i still can't believe it to see DV replaced while still being alive and well even if she needs a lot of help to redirect the brand forward for some time now.

 

[Lola701]

I HIGHLY doubt the Prada buying Versace thing is real. Just more planted gossip in the hopes that other investors will express interest. It’s a fairly common business tactic in the acquisition world. Same thing happened with Moncler/Burberry.

The Burberry/Moncler thing is a little bit more complex than that. It helped Burberry in short term but there were interest from the Italians.

Guys. Does it mean that if Prada buys Versace, they will be in the same conglomerate?? Or how will this happen

Exactly. Prada is a group after all. They have two main brands, Prada and MiuMiu, then Church’s, Marchesi and Car shoe (their Tod’s).

I still believe that Mayhoola is the best for Versace.
They have a track record of making a success with fashion brands.

Versace and Prada is an interesting idea as a supergroup for fashion but MiuMiu and Prada are managed like leather goods houses (despite the fact that MiuMiu is a fashion house). Some of the tactics used to push the numbers at MiuMiu and Prada could actually hurt Versace.

 

[FashionPower]

Private chat from 1 month ago...well, welcome Dario Vitale! Now please, get rid of Jacob K as stylist, come up with a decently designed bag and design again some luxurious evening dresses / gowns. We are tired of basic jacket with medusa hardware buttons...

 

[PDFSD]

The Burberry/Moncler thing is a little bit more complex than that. It helped Burberry in short term but there were interest from the Italians.

Exactly. Prada is a group after all. They have two main brands, Prada and MiuMiu, then Church’s, Marchesi and Car shoe (their Tod’s).

I still believe that Mayhoola is the best for Versace.
They have a track record of making a success with fashion brands.

Versace and Prada is an interesting idea as a supergroup for fashion but MiuMiu and Prada are managed like leather goods houses (despite the fact that MiuMiu is a fashion house). Some of the tactics used to push the numbers at MiuMiu and Prada could actually hurt Versace.

but i rather have prada give it a chance than capri keep destroying versace

both prada and miu miu push fashion hard and if on the sales floor we see bags as key pushers i don't mind it as that's what people buy into LV with NG is good example that both extremes can coexist if done with innovation in product and fashion forward ideas that later trickle down in main collections it should work ...if its Dario lets see what he can do ...i am sceptical of all these current nr 2´s that got big jobs

Mayhooly will be again another capri and will let DV run the show


i don't know so far i like this twist :-) the nerdy and sexy duo

 

[jeanclaude]

One thing is sure: if Prada buys Versace, then Donatella goes out (to drink some tea with Helmut and Jil)...