CFDA Winner Doo-Ri Chung Debuts Pre-Spring Collection
By Lauren David Peden
June 09, 2006 @ 2:00 PM - New York
It's been a week of firsts for up-and-coming designer Doo-Ri Chung, who designs under the label Doo.Ri.
On Monday night, the diminutive New Jersey native won the CFDA's prestigious Swarovski Perry Ellis Award for Emerging Womenswear Designer, and on Wednesday night, Chung presented her first-ever pre-spring collection in an intimate gathering at her fifth floor studio in midtown Manhattan.
Editors and buyers swarmed the brick-walled, wooden floored space to congratulate Chung on her CFDA honor and check out her 10-look Pre-Spring collection - a precursor to her full Spring 2007 line, which will debut in September - while sipping champagne and dishing about the more memorable highlights of Monday night's awards ceremony.
"I'm still kind of numb to it," a grinning Chung said of her CFDA win two nights earlier, while surrounded by well-wishers and her latest designs, four of which were worn by models, the rest displayed on featureless mannequins. "I don't think I've really processed it because I haven't had much time. It was like, the event, the after party, trying to recover, then preparing for this [presentation], and having this today. I think over the weekend it'll hit me. But right now it hasn't."
What hit guests was the fact that Chung had played to her strengths with the Pre-Spring pieces she chose to show, most of which were short dresses or tunics and all of which were rendered in the signature draped jersey with which the designer first made her name, this time adorned with delicate ruffles, satin and chiffon over layers, or hand-tied bow details.
"For spring, I've worked so much more on embellishing and creating texture through embroideries and adding more [layers]," said Chung. "For this collection I concentrated on jersey [because] I really wanted to do something that was similar to when I began. So even the pants are stretch jersey."
And how does the Jersey girl define Pre-Spring versus a Cruise or Resort collection, which is what other designers are presenting this month?
"To me, Pre-spring is a prelude to Spring, while Resort is bigger and more about [going on] holiday," she replied. "Pre-spring just seems less intimidating. There's less pressure because it's not a fashion show; it's really about clothes-making. It's about inviting everyone to my studio to have a look-see, so it's more intimate. And from a retail perspective, it's fantastic because I usually only make two deliveries, so I'm only in the stores four months out of the year. Adding another delivery is great because it really keeps a presence."
After her week of firsts, we have a feeling that Doo-Ri Chung's presence - in stores and otherwise - is about to reach a whole new level.