Edun F/W 12.13 New York

[Not Plain Jane]

style.com

 

[Not Plain Jane]

style.com

 

[Not Plain Jane]

style.com

 

[Not Plain Jane]

style.com

 

[Not Plain Jane]

I am excited about this! This might be their best collection ever?? It seems to me to be marketed at a younger consumer, in which case it makes sense, since they are probably the more eco-conscious of the bunch. I love the subtle zebra print in the last few looks. Also, I find it interesting that this brand and Organic by John Patrick both showed a lot of leather; I would love to learn about how they are approaching that in a sustainable manner.

I love this collection - well done to them!

 

[ChrissyM]

I really like this too!

the little leather skirts are great, and the color palette is right up my alley with all the blue, black and grey...

 

[purplethistle]

I really like the prints even if when it looks like all the slides of a powerpoint presentation slapped onto some fabric with some black background.

I also like how they've redone the tiger and zebra print. I'd honestly love to see what their take on the rest of the safari would be.

 

[AgrenateD]

NEW YORK, February 12, 2012
By Maya Singer

As Sharon Wauchob explained before the Edun show today, her strategy in taking the creative reins at the label was to start quietly. Now that it's been a year, she says she finally felt ready to raise the volume. Well, job done: This season's collection claimed stronger color, greater textural variation and more ambitious silhouettes than the brand has been known for in the past. In general, it boasted a clear point of view.

The color was mostly in Wauchob's jungle-inspired prints, which the designer twisted, wrapped, and draped in a variety of sculptural ways. Pops of color could also be found in the collection's graphic knits, a strong but small group that could have gotten more airtime in the show. Alongside the dresses, Wauchob's principal proposition was a fitted, often asymmetric top worn with baggy leather or dense wool trousers with an elasticized hem; the look was sharp and urbane, if not exactly groundbreaking. But the real standout of this collection was the outerwear; the slightly oversize bombers and parkas, in particular; and the lacquered hand-knit sweaters and leather skirts. The black skirt and sweater with coats of blue lacquer were seriously cool, with a futuristic mien.

The main quibble here is that, for all the sharp-looking stuff on the catwalk, Edun hasn't marked off any territory as clearly its own. With the possible exception of the print dresses, you wouldn't be terribly surprised to find many of these clothes on another brand's runway. That's the next notch on the volume, and Wauchob has positioned herself well to turn it up.

i mildly agree with the last part of this review, that this brand still seems to waver in identity (that of the clothes being easily displaced into another brand's collection) despite the backing/involvement of such names as Ali Hewson + Bono and Sharon Wauchob. but other than that if i were to appropriate a brand to signify NY's urbane downtown cool sensibilities, it's definitely a tie between Edun and perhaps Theysken's Theory this season love the graphic, jungle prints, which works so well with the industrialist vibe of the outerwear, and truly is a marriage in texture. if Kate Lanphear were to dabble in color i can definitely see her wearing Edun's looks from head to toe.