Elena Miro isn't really a designer, in that sense, but more of a retailer -- like Lane Bryant in the U.S., except pricier. Elena Miro one of the plus-size branches of the Miroglio group, which comprises a number of lines, both straight-size and plus-size.
Most of the clothes this time around are kind of bland, even by EM's standards. They've done more exciting stuff in past years. And as for EM "showing that the clothes works for every woman," EM would demonstrate this more effectively if the company ever featured a more diverse range of plus sizes - not just "safe" U.S. size 12/14s, as usual, but some 16s, 18s, etc.