Elizabeth and James : by Mary-Kate and Ashley Olsen | Page 4 | the Fashion Spot

Elizabeth and James : by Mary-Kate and Ashley Olsen

I can't believe they're promoting it as "sportswear". It doesn't look like the kind of thing I would wear to the gym.
 
Wow!? A little soon after just launching The Row, isn't it?


just what i thought... even if it's not the same company, a little early for a second line, no'?


and also: the pics may look really good... but hey! so do H&M ads! i dont think we can really judge this after we see it in the stores
 
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I can't believe they're promoting it as "sportswear". It doesn't look like the kind of thing I would wear to the gym.


In America, anything that is mix-and-match separates is referred to as 'sportswear'. It has nothing to do with sports. 'Activewear' is the industry term for athletic apparel.
 
I'm very excited to learn more! I do think they have great taste and I do like what I have seen of their style so far.
Can't wait to see more pics! :)
 
the pics may look really good... but hey! so do H&M ads! i dont think we can really judge this after we see it in the stores

so true, in the H&M ads, you love everything, so cheap and stylish but then you go to the shop and it´s so disapointing
 
In America, anything that is mix-and-match separates is referred to as 'sportswear'. It has nothing to do with sports. 'Activewear' is the industry term for athletic apparel.

not sure how true is that? (and i thought it is supposed to be ready-to-wear versus couture?) but if it is true, then i would think whoever in america who coined that term is kinda ridiculous.

i honestly thought that sportswear has a certain sporty edge to it, although it may not really be so, utility-wise.
like last season marni's leggings and stuff can be terms 'sportwear'.
then again, i may be wrong. so please feel free to enlighten me :blush:
 
MeganPatricia is right about the sportswear industry in America. If Marni's leggings were considered sportswear, it may be because Marni doesn't actually have an activewear line, and it better fits in with their sportswear collection. The leggings are not intended for working out and such, but rather as an everyday casual item. Another example would be Juicy couture velour, terry, and cotton, sweat suits. In america you won't find these juicy items in the activewear section, but in the sportswear section of the store instead, right next to the brands Trina Turk, Alice + Olivia, Marc by Marc Jacobs, etc. and i am pretty sure that Elizabeth and James is a ready-to-wear line, whereas The Row is their couture line.
 
they dont have experience designing since before the row/elizabeth and james. their walmart line is licensed out.

yes, i know, but they are still involved with the line, and they have worked in fashion before...
they probably aren't "designing" this line either...
i guess my point was they aren't jumping into something they know nothing about...
 

i think they are very smart bussiness chicks! LOL.. at the end of the day, designers arent checking to see how much people hate or like there pieces.. they dont wanna hear it! they wanna hear CHING CHINGGGG when the people who DO LIKE IT, BUY IT!.. making more money... LIFE IS ABOUT MAKING MORE MONEY.
 
those are the wholesale prices, not retail prices...
lucy had the retail prices about right...

considering where this is going to be sold, the prices are spot on...
it's going to be on the same selling floor as marc by marc, theory, diane vonfurstenberg, vince, etc.
actually it makes perfect sense...more sense than the row...
this is where their target shops anyway (contemporary)...

i agree with all of this...
except for the fact as some have already mentioned...
this looks an AWFUL lot like what kate moss did for topshop...which was not a one time deal, remember...
she will be continuing to do stuff for them...

and you just cannot compare the prices...
why does this stuff cost so much more???...
:judge:
 
i am pretty sure that Elizabeth and James is a ready-to-wear line, whereas The Row is their couture line.

no-
as it states clearly in the article...
the new line is a 'contemporary' line- which is its own category
and The Row is a 'designer' line...

contemporary is the category just below designer in terms of pricepoint...

there are only a handful of couture houses in the entire world and they are all in france...
ie- Christian Dior, Jean Paul Gaultier, Chanel, etc...
 
In America, anything that is mix-and-match separates is referred to as 'sportswear'. It has nothing to do with sports. 'Activewear' is the industry term for athletic apparel.
completely true and accurate...

american designers INVENTED the idea and the term 'sportswear' many years ago to describe the separates they specialized in...ie- the polo shirt, khaki pants, etc...the whole preppy look...it's not used as much these days except by industry professionals...
*the article is from an industry publication, so you are expected to understand all of this if you are reading this article...

;)
 
i think they should have stuck with french connection-esque prices. you can buy a sequined dress that's sturdy there for $198-298 at FC now.
it would have been a good idea for niemans to have a slightler lower priced contemporary line at their store. im guessing that the sequined dress shown will be a lot more expensive than this.

and 80$ for a t shirt? thats ridiculous.

also, elizabeth and james is MORE expensive than sienna miller's line that nieman's will also be carrying in the same section.
 
it may be ridiculous for some people but its done for those who can afford it. if you prefer buying american apparel, buy it; thats not a line for Walmart!!!
 
frenchy- french connection does not equal walmart dearest...

:rolleyes:...

i think they should have done this and only this..
forget The Row...

and i don't think most of mk and ashley's fans can afford this stuff either...
girls in their earlky 20's don't have this kind of money....
they are lucky if they have a job at all at that point - and it will be entry level- so not $$$...

if that is truly their market- the price is too high...
it just is...
otherwise they should admit to going after a 25-35 yr customer with more cash to spend...

but no one over the age if 15 should be out in public in those shorts!..:lol:...
so they are going to have to rethink the designs if that's the case...
 

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