Emilio Pucci F/W 2016.17 : Steffy Argelich & Harleth Kuusik by Cameron McCool

[sixtdaily]

Emilio Pucci is pleased to announce the debut of its new Fall Winter 2016-17 campaign under the Creative Direction of Massimo Giorgetti. The scenes reveal the new vision of the Florentine Maison: past and future, elegance, metropolitan speed.
The campaign was shot where it all began: Palazzo Pucci, on the roof-top terrace designed by Gae Aulenti in 1968. The breathtaking views in the background marry the brand's Florentine heritage with the sophisticated and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.
Photography by Cameron McCool under the creative direction of Massimo Giorgetti. Styling by Vittoria Cerciello. Hair by Pierpaolo Lai and make-up by Georgina Graham.
Models Steffy Argelich and Harleth Kuusik.

facebook/Emilio Pucci

 

[Scotty]

I&V did it better


scanned by asf

 

[Lola701]

Pucci is about Glamour, fun and Jet-Set and Giorgetti made it into a wannabe "cool", street and pretentious brand.
The clothes are not bad but the spirit is off.

 

[Vitamine W]

They couldn't afford Mica I guess.

 

[GivenchyHomme]

It's like a a generic Chloe by Inez & Vinoodh. Perhaps that's why I like it.

 

[Street_a_Licious]

it's like they're trying to give Florence a Berlin vibe

and it's not working

 

[Fernini]

griphy.com​

 

[EMLLover2013]

LOL.

So tragic.

 

[iclawhands]

I refuse to believe the photographer's name is Cameron McCool. Stop that.

 

[Scotty]

They're trying to be "cool" after all