Life After the Runway
By Elizabeth Paton Sept. 24, 2018
Massimo Giorgetti
Most recently: Emilio Pucci creative director, 2015-2017
Now: Creative director at MSGM, the brand he founded in 2008
Living in: Milan
“After leaving Pucci, I realized that everything had changed, including me. MSGM is still a medium-small brand, and interpersonal relationships have an importance and value that unfortunately get lost in larger companies. With my partial absence, the brand seemed to have fallen asleep. I immediately started working to give a big boost to brand growth, moving into a larger headquarters, employing a new C.E.O. and raising new investment.
“I also focused on my personal life. When I was at Pucci I divided my time between Florence and Milan: three days in one city and two in the other. It was very stressful. Everything was complicated: a dinner with friends, simply going to the movies or the gym meant having to plan ahead, and things were often canceled at the last minute. My life beyond the office seemed frozen.
“Returning to Milan I set aside more time for my interests, like sports, which I love: I do yoga, jog, work out and swim. I couldn’t do these things before. Plus, now I go to museums and exhibits and have dinner with friends. I love to cook and make cocktails: I consider myself an excellent barman. I finally bought a beautiful house by the sea, in Liguria, for vacations. Last but not least, I made the most important decision of all: In October, I will marry my partner of eight years. So, I’d say doing all this in just 12 months isn’t too bad!”