just doing a quick sum-up of what she's saying in the video ...
- We had decided to be close to our readers
- We don't want to do something 'catwalk-ish' ... We have created looks that are both in the middle of our editorial work and what our readers could really buy and wear
- We have chosen pieces our readers could wear at any time ... Good basics
- Leather perfecto, panthere prints ... With these two, it's already very good start
- It's pretty coherent with our latest issue in which we worked about the DNA of the labels ... Going into one shop is entering a designer's mind, a label's world ...
- We have chosen certain commercials outfits (ie the looks that are produced for shops but that we don't see in magazines nor on catwalks)
- We propose 'valeurs sûres' ... When you shop at Chanel for the first time, it's kind of idiot to chose something you will only wear one season. Go for something that really embody Chanel ...
- We paid attention to the price. Everybody should be able to buy something among what we've chosen in the "Triangle d'Or" !
- There was a real game btw the streets and the shops ...