Emporio Armani S/S 2025 Milan

[Kanzai]

An autopilot collection by Giorgio Armani ( idk if he even designed it ). Stefano Pilati is so needed at the houses.
I hate the styling and cast, a complete contrast to the brand's flawless ads

( The photos have already been on Vogue Runway )

 

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[yslforever]

Do they sell any of these ? It's always empty near me. Is it L'Oréal beauty royalties which pay for that ?

 

[Creative]

Their clientele is super old… they will have huge problems in the next 5 years. Their strategy to elevate the brand is not working at all.

Also, with the lack of Russian and Ukrainian customers they are having a hard time.

 

[jeanclaude]

Same dated decadence, I feel the same as when I used to watch the new YSL collections back in the 90s: a dusty relic of the past.

Just 30 looks would have been enough. 114 is pure torture!

 

[Not Plain Jane]

agreed: too many looks, and the latter half, especially, falls apart
i like some of the earlier looks, though, and i appreciate the consistency of an Amarni or a Lauren. it makes a difference when a House has the same voice/visionary at the helm, a regular style (with growth & change of course), and a sense of tradition. now, so many houses are just rotating heads, until whatever the brand once stood for is diluted or destroyed entirely - we just see simulacra of an original vision/style/design. sigh...