See what is coming !!!
Joseph Altuzarra for TARGET
Model :
Eva Herzigova
Photographer :
Peter Lindbergh
sources :
New York Times and
Glam.com
quotes : "The New York Times shadowed Joseph Altuzarra as the designer and his retail partner, Target, get ready for the line’s September 14 launch.
For Altuzarra, that means a massive media campaign starring Eva Herzigova and shot by Peter Lindbergh, to be rolled out to broadcast, magazines, and billboards. For Target, the benefits of their designer collaborations are also manifold. It adds a glossy layer to the retailer’s reputation."
More quotes from the New York Times article :
"Eva Herzigova, creamy skinned and curvy, strides to her closet and slides apart its contents to make way for her latest fashion trophies. Moments later, she is assessing their impact in a full-length mirror, caressing their outlines, clearly enjoying their feel on her skin. The scene fades, and what looms on the screen is Target’s familiar bull’s-eye logo, beneath it the message, “Altuzarra September 14.”This steamily sophisticated mini-feature, to be made public later this summer"
"No corners were visibly cut in Target’s print campaign. Shot by Peter Lindbergh, it zeros in on Ms. Herzigova, a model who, vamping in a corset-belted black trench coat, might be a modern-day Mata Hari or an ebullient tycoon enjoying the fruits of a mad shopping spree.
Mr. Altuzarra was impressed. He was less certain, though, about the video, played in one version to the strains of Alice Russell, and in another, Janis Joplin belting her emblematic “Piece of My Heart.”"
All I read makes me feel excited about this new campaign !