Ex-Moschino Designer Rossella Jardini to Launch Own Brand

[marcBarna]

Almost two years after her departure from Moschino, where she served as creative director for two decades after the death of her mentor and the brand’s founder Franco Moschino, Rossella Jardini is ready to make a comeback.
During the upcoming Milan Fashion Week, the designer will present to buyers only the first women’s collection under her new name.
“This brand was born for a lucky concatenation of events,” said Jardini. “After working for six months next to Angela Missoni, I took a break, but then I met some of my former assistants at Moschino and they pushed me to start designing a shirt collection, which rapidly became a full ready-to-wear line.”
Jardini’s agent, Davide Dallomo, immediately supported the project, as well as Ciemme, the manufacturing company that produces the line under license, and L.A. Distribuzione, the showroom in charge of distribution.
Artist Antonio Pippolini has designed the brand’s logo, which consists of a pair of lips and two eyes framed by cat-eye glasses, Jardini’s trademark.
“Pippolini also lent us his house to shoot the look book, photographed by photo reporter Alex Majoli,” Jardini said.
The collection, which is positioned in the luxury segment of the market, reflects the designer’s signature style, mixing feminine elements with a sense of ease and...

wwd.com

 

[gossiping]

good! moschino died a death since she left

 

[Emmanuelle]

Agree, Moschino has become a disaster :/ Can't wait to see her designs again !

 

[perhydrol]

Wow, I hope it'll be as chic and funny as her Moshino.

 

[Scotty]

So excited! Moschino became awful after her.

 

[Creative]

If she didn't shine under a 'famous' brand I doubt she'll shine under her own irrelevant name and with her irrelevant propositions...