On a recent shopping trip down Bond Street I must confess I felt like I was taking a stroll in a gallery district - all the designer shops looked and felt like art galleries and the attitude given by the retail assistants wasn't much different from the one given by 'galerinas'. There are of course the concept stores (i.e. Prada in Soho,NY; LV in Champs Elysee, Paris with its own gallery inside) that have been around for some time now and it doesn't come as a surprise to any shopper the lack of clothes on display giving the amount of space dedicated to art. What I mean is that every store is becoming like a white cube (pun intended). On the other hand, artists such as Takashi Murakami, have openly acknowledged their production, marketing and sale strategies as being like a brand's. Oh! And let's not forget the fully functional LV Shop inside his 2007 retrospective exhibition. Let's please discuss why this is happening?