Well, that's one way to save money on models. Imagine the disappointment the models must have felt when they showed up to set and were told they would have wear a bag over their head.
Tory's campaigns are so predictable, but I'm sure it works for her clientele. I am beginning to sense that I'm seeing more and more of her stuff on people in general, so she must be selling these trite bags.
MADEME x X-Girl Fall 2017 Campaign feat. Lourdes León
As a streetwear label “by girls, for girls,” MadeMe made headlines last year for its collaborative revamp of X-Girl, the beloved alternative ’90s label. The campaign images featured Coco Gordon Moore, the daughter of X-Girl creator and Sonic Youth singer Kim Gordon. To celebrate this season’s collection, MadeMe founder Erin Magee looked for a face that would evoke the attitude of both female-centric labels—and Lourdes “Lola” Leon, Madonna’s daughter and the second campaign’s star, had been on her mind for quite a while. vogue.com
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