softgrey
flaunt the imperfection
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Faith-Based Beauty...from the ny times
"It was all directed from the Lord," Gail Johnson said, describing Blessed in Jesus Enterprises, her Indianapolis-based fragrance and cosmetics store and Web site, which offer discontinued and hard-to-find items by Flori Roberts and other companies, "things that your grandmother used to wear." Her 18-month-old business — at bjays-enterprises.tripod.com — is thriving, she added, so healthy that she hopes to start selling a faith-theme skin treatment line of her own.
"There is a big market for this sort of thing," Ms. Johnson said. "I've actually had a lot of customers who purchased from me just because of the name of my business."
Using an evangelical message to promote wrinkle creams and pore-refining lotions is a tactic that dates back at least to Mary Kay Ash, who founded Mary Kay cosmetics in 1963 and whose marketing carried a Christian subtext. "As a result, that brand has some positive vibes going in Christian circles," said Lisa Ann Cockrel, the associate editor of Today's Christian Woman, a magazine.
Another Web site, Heavenlybasket.com, a Christian gift site, offers a "Pamper Her Body and Soul" gift basket, with temptations like the company's Floral Blush bath foam and body lotion. Marketers of a more generic spirituality include Faith Frankenfield, a beautician known to pray over clients as she slathers them with Faith pumpkin and sulphur face masks. Her slogan? "Embrace your outer purity." RUTH LA FERLA
what do we all think of this lovely new marketing ?...
"It was all directed from the Lord," Gail Johnson said, describing Blessed in Jesus Enterprises, her Indianapolis-based fragrance and cosmetics store and Web site, which offer discontinued and hard-to-find items by Flori Roberts and other companies, "things that your grandmother used to wear." Her 18-month-old business — at bjays-enterprises.tripod.com — is thriving, she added, so healthy that she hopes to start selling a faith-theme skin treatment line of her own.
"There is a big market for this sort of thing," Ms. Johnson said. "I've actually had a lot of customers who purchased from me just because of the name of my business."
Using an evangelical message to promote wrinkle creams and pore-refining lotions is a tactic that dates back at least to Mary Kay Ash, who founded Mary Kay cosmetics in 1963 and whose marketing carried a Christian subtext. "As a result, that brand has some positive vibes going in Christian circles," said Lisa Ann Cockrel, the associate editor of Today's Christian Woman, a magazine.
Another Web site, Heavenlybasket.com, a Christian gift site, offers a "Pamper Her Body and Soul" gift basket, with temptations like the company's Floral Blush bath foam and body lotion. Marketers of a more generic spirituality include Faith Frankenfield, a beautician known to pray over clients as she slathers them with Faith pumpkin and sulphur face masks. Her slogan? "Embrace your outer purity." RUTH LA FERLA
what do we all think of this lovely new marketing ?...
