TAMARA MELLON knows what women want. Having built Jimmy Choo into an internationally renowned brand, in turn making herself a small fortune and being honoured with an OBE from the Queen, her eponymous brand that she started last year is now in such high demand that this week sees the launch of her own e-commerce site.
"We have fielded requests from around the globe and I have witnessed the shift in how women shop. I view e-commerce as an important selling platform," Mellon told us. "My life is primarily spent in New York, but London is also home so it was the natural next step for the Tamara Mellon brand."
Picture credit: Tom Craig
Comprising ready-to-wear, accessories, and, of course, shoes, the site's new-season poster girl is Karlie Kloss who takes on the role of Kowboy Karlie, modelling the brand's signature fringing and leather goods. For Mellon, she is already more than aware of the benefits of having her own e-commerce in house.
"I feel that online fashion has changed the industry and I thoroughly embrace it," she said. "I love social media for that reason as it gives me the opportunity to have an immediate dialogue with my customer."
It marks a busy year for the entrepreneur, who also published her memoir, In My Shoes, in November- the paperback of which is released this week. With the speed at which she is charging ahead, it won't be long before the next installment is required.
