Art is a business, but not in this sense. Art in fashion is so often overlooked that it barely exist anymore. There are still several designers that truly express it as an art form, however they are the ones backed by the groups and houses to finance them, and their mistakes. I can't help but think of all the great 'artists', 'innovators' if you will, who were let go by or parted ways with their respective house brands. (Helmut Lang, Tom Ford (Dominico de Sole), Jil Sander, et al) Sure business is business, but when it comes down to it you have make it work. That being said though, everyone has their own creative likes and differences. As for the mass consumers, designers have to set the tone with their collections at first bat or else they will not gain faithful, loyal customers. You are only as good as your last collection/product, so in order to gain recognition you have to be able to appeal to the consumers.