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Peter Jensen SS07 Rehearsal 
[dazeddigital]
[dazeddigital]
Photos and captions from Wallpaper.com
All S/S 08 Men's
Prada
A bar, a cage and labyrinthine projections at the Prada show
Alexander McQueen
The Picina Cozzi, a public swimming pool built by Luigi Secchi in 1934.
Etro
The Ice Palace is a new venue for Etro in Milan. Built in 1923 and covering an area of 6,000 square metres, the Gothic complex was once the largest ice rink in Europe. The building is adorned with the phrase, 'Magazzini refrigeranti e ghiaccio', meaning 'refrigerated warehouses and ice', which gives the venue its fantastical name. The Italian label will dress-up their new venue in a different theme each season, to complement their collections.
Brioni
The neoclassical facade of the Villa Reale was the backdrop for the Brioni presentation. The collection was contained within six grass-covered spheres, placed on the cobbled paving of the courtyard that was carpeted with grass.
All S/S 08 Men's
Prada
A bar, a cage and labyrinthine projections at the Prada show
Alexander McQueen
The Picina Cozzi, a public swimming pool built by Luigi Secchi in 1934.
Etro
The Ice Palace is a new venue for Etro in Milan. Built in 1923 and covering an area of 6,000 square metres, the Gothic complex was once the largest ice rink in Europe. The building is adorned with the phrase, 'Magazzini refrigeranti e ghiaccio', meaning 'refrigerated warehouses and ice', which gives the venue its fantastical name. The Italian label will dress-up their new venue in a different theme each season, to complement their collections.
Brioni
The neoclassical facade of the Villa Reale was the backdrop for the Brioni presentation. The collection was contained within six grass-covered spheres, placed on the cobbled paving of the courtyard that was carpeted with grass.
Last edited by a moderator:
Valentino
‘A careless and amused group of smart boys waits for the start of a burlesque show’, with 43 models leaning against a gleaming semi circular white bar whilst the dancers strut their magnificent stuff on its top. When the girls left to powder their noses, what was left was a line up of all the looks from the show.
Giorgio Armani
What could be better than a purpose built show space, designed by Tadao Ando? The only show in Milan where you can see the total look from each and every seat.
Fendi
Fendi converted a garage in the centre of Milan for their showspace. The runway and backdrop were simple and light with the ‘white’ colours.
Neil Barrett
Showing within the Superstudio Piu in Milan’s Zona Tortona neighbourhood, home to most of the Salone di Mobile action, Barrett hung vertical sheets of smoked grey transparent Perspex, leaving the rest of the industrial space blank.
Versace
Versace with the help of architect Rocco Magnoli from Studio Spatium transformed the abandoned Excelsior Theatre (built in 1926) into the Versace Teatro last year.
Wallpaper.com
‘A careless and amused group of smart boys waits for the start of a burlesque show’, with 43 models leaning against a gleaming semi circular white bar whilst the dancers strut their magnificent stuff on its top. When the girls left to powder their noses, what was left was a line up of all the looks from the show.
Giorgio Armani
What could be better than a purpose built show space, designed by Tadao Ando? The only show in Milan where you can see the total look from each and every seat.
Fendi
Fendi converted a garage in the centre of Milan for their showspace. The runway and backdrop were simple and light with the ‘white’ colours.
Neil Barrett
Showing within the Superstudio Piu in Milan’s Zona Tortona neighbourhood, home to most of the Salone di Mobile action, Barrett hung vertical sheets of smoked grey transparent Perspex, leaving the rest of the industrial space blank.
Versace
Versace with the help of architect Rocco Magnoli from Studio Spatium transformed the abandoned Excelsior Theatre (built in 1926) into the Versace Teatro last year.
Wallpaper.com
Burberry Prorsum
A golden tent with chain mail walls and glossy golden runway, complete with gold linen folding stools and hectares of beige carpet inside and out.
Dolce & Gabbana
The ex-Metropol cinema, fitted out by Studio Laviani, is the Dolce and Gabbana showspace, where they can make full use of the sets and in particular a giant platform that hydraulically raises models up to the catwalk.
Jil Sander
In a giant white gallery space in the outside of Milan, Raf Simons called on lighting designer Thierry Dreyfus to bring him the sun, which he 'captured' within a void on the wall. The idea was to recreate summer sunlight, the hazy orange glow that kissed the models faces.
Gucci
Gucci's venue is in an old cinema, which they've converted into a dedicated showspace. They change the interior each season- this time they used a runway of Namibian white marble bordered in black Marquiana, Plexiglas walls and benches covered in white drill with black piping.
Prada
Prada work with Rem Koolhaas’s OMA, who created a labyrinth from a proper Giardino Italiano or Italian Garden. Guests sat on green foam cubes arranged in a maze within a high fence, beyond the enclosure on the walls were projected digital images of a classical maze made of box cut hedges. The models walked through, prevented from getting lost thanks to large arrows painted on the raw concrete floor. A leveller as everyone got a front row seat.
And that's it!
A golden tent with chain mail walls and glossy golden runway, complete with gold linen folding stools and hectares of beige carpet inside and out.
Dolce & Gabbana
The ex-Metropol cinema, fitted out by Studio Laviani, is the Dolce and Gabbana showspace, where they can make full use of the sets and in particular a giant platform that hydraulically raises models up to the catwalk.
Jil Sander
In a giant white gallery space in the outside of Milan, Raf Simons called on lighting designer Thierry Dreyfus to bring him the sun, which he 'captured' within a void on the wall. The idea was to recreate summer sunlight, the hazy orange glow that kissed the models faces.
Gucci
Gucci's venue is in an old cinema, which they've converted into a dedicated showspace. They change the interior each season- this time they used a runway of Namibian white marble bordered in black Marquiana, Plexiglas walls and benches covered in white drill with black piping.
Prada
Prada work with Rem Koolhaas’s OMA, who created a labyrinth from a proper Giardino Italiano or Italian Garden. Guests sat on green foam cubes arranged in a maze within a high fence, beyond the enclosure on the walls were projected digital images of a classical maze made of box cut hedges. The models walked through, prevented from getting lost thanks to large arrows painted on the raw concrete floor. A leveller as everyone got a front row seat.
And that's it!
I love Thierry Dreyfus for Jil Sander...he's good with the minimal designers...he also does the lighting for Calvin Klein Collection...the Ganzfeld effect I believe it's called. James Turrell is also good too. He did an installation by my school downtown Chicago, very nice..
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