The bag that defined a generation of accessories is back at the relaunched Fendi flagship here.
The baguette, introduced by Silvia Venturini Fendi in 1997, was the "It" handbag that gave birth to more than 1,000 variations.
Now an anniversary, or 10+ version, has been released to celebrate more than a decade of the must-have arm candy and coincide with the reopening of Fendi last month after extensive renovations.
The 10+ bag was introduced this fall, a small white canvas bag accompanied by 10 indelible color markers. More of the bags, in a variety of colors, will follow this spring.
Ten artists and designers, including Venturini Fendi, the brand's accessories and men's wear designer and granddaughter of founders Adele and Edoardo Fendi, as well as Francesca Gabbiani, Jeff Koons and Will Cotton, have designed versions of the bag that will be auctioned to support Arts for NexGen, the Los Angeles County Museum of Art free youth membership program. The bags will be displayed at the 3,000-square-foot Rodeo Drive store from Feb. 13 until early April.