Fendi S/S 2023 by Craig McDean

[WAVES]

what the hell is this? who are these models with such expressions (or lack of…)
the photography, the styling that shows how bad that collection was (those silk cargo pants HELP), the colours

 

[guimon]

When will the let models be models again?! Geez. I wanna see them modeling the hell out of these clothes, but instead, they are all standing there looking bored. Such a shame.

 

[Avonlea]

I erased this mess of a campaign from my memory

 

[Yusuke]

VOGUE China February 2023 digital edition

 

[myran]

I think the portraits are somewhat ok, the group shots however are plain miserable.



ELLE UK DIGITAL EDITION

 

[vogue28]

At this rate, Kim Jones needs to desperately ditch Craig McDean as Fendi's campaign photographer. The brand's imagery has descended into mediocrity since Spring 2022 - and I'm sure others could argue it's even prior to that! This is so mind-numbingly bland and lifeless.

 

[Yusuke]

W Magazine digital edition