Kim coming in with another winning ad campaign! He’s really delivering the goods every time, blowing all competition out of the water with his unbridled creativity!
Those bags look like they’re made out of cardboard. Fendi hasn’t had a notable bag since the Karl days. I can’t even remember any of the accessories Kim has shown.
Those images are "look at us two together looking directly back at you" and nobody is interacting or focusing on the actual product being sold, the bags look like an awkward afterthought, blocking the view.
This feels like a total palate cleanser after Meisel's S/S 2024 campaign which was a total eyesore. Admittedly, I don't hate this. Most definitely on the drab and uneventful side but I like how Kate and Lila have both photographed here and how you are immediately drawn to the Fendi Peekaboo.
What a waste of a name for a bag. There's nothing "peekaboo" about this.
Where's the fun and the playfulness? Even if it was bit of a dud from Karl, at least there was a sense of humour to it all. This is just drip dry. And also doesn't look too dissimilar to a plain old UNIQLO ribbed jersey mini-campaign...
In the photos, Lila looks like she's trying to move objects with her mind - just trying too hard. The video is much better but gosh Fendi is so serious and humorless these days
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