My first though when I saw this was, "Oh, so we're doing this, this season?".
I've been rooting for Davis at Ferragamo for a while, because I think his designs are solid enough, but this campaign and the overall lack of consistency and conviction in his vision means I'm done making excuses for him. I get that there is external corporate pressure (a whole other mess) but a good creative director sticks to, and even adapts their vision as they grow into the role but Davis has been all over the place with his stylists and his campaigns. I get whiplash from season to season.
Don't get me started on the use of Jeurgen Teller, whose work I can only begrudgingly tolerate for Saint Laurent. Also, I'm now convinced that using Lotta Volkova as a stylist is an official sign that your brand and vision is flailing. All these short-sighted CDs using her to try and replicate her success for Miu Miu, the hype around which is already starting to decline. While she has talent, she is no creative director or fairy godmother who can wave her magic wand and rescue a creative director with no vision. Where will she go next? Gucci? Burberry? Lotta to the rescue!
