Ferragamo F/W 2025.26 by Craig McDean

[Plax]

Maybe Fabien Baron?

 

[MDNA]

love this new old cinematic direction following the pre-fall campaign, thank you for ditching juergen teller.

 

[fashionlov]

Unfortunately, I know this well, but I think the best one was the one taken by Rafael Pavarotti, the SS22. I hated the others.

I was wrong, I meant SS23.

 

[kasper!]

The bow-tie pump has been selling for almost 4 or 3 decades....and Mariacarla make it less boring now lol

 

[PDFSD]

Well it's already an upgrade from the Teller ads.

no its just as bad because the product and shooting concept is again directionless.

 

[chrisand489]

(British Vogue)

 

[fashionlov]

Looks bland, so soulless and devoid of humanity that my money is on Craig McDean.

You guessed it hahahah.
Photographer: Craig McDean
Fashion editor/Stylist: Lotta Volkova
Art director: Fabien Baron
Verderi has fortunately left the chat.

 

[Lola701]

It’s not bad. It’s actually very well executed but it’s very classic. It could have been a campaign from 2012…

 

[chrisand489]

Who is this? Looks familiar...

(Bazaar Italia)

 

[fashionlov]

Who is this? Looks familiar...
View attachment 1403864
(Bazaar Italia)

Apolline Rocco Fohrer

 

[fashionlov]

More




Ferragamo official website

 

[vogue22]

I can't believe Fabien Baron of all people is behind that cringe early 2010s Tumblr wannabe art direction, he's really lost it for good.

 

[MModa]

I do like the photographs in full size but not in the multi-image format on the page. Also, Awar looks beautiful.

 

[Simera]

Love that Awar & Apolline are in this together. Love them both!

 

[prylvi]

Maximilian Davis - Designer
Craig McDean - Photographer
Fabien Baron - Director
Lotta Volkova - Stylist
Fabien Baron - Art Director
Virginie Pinto Moreira - Hair Stylist
Thom Walker - Makeup Artist
Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, Tim Schuhmacher - Models


the impression

 

[Phuel]

no its just as bad because the product and shooting concept is again directionless.

Absolutely prefer the Juergen aesthetic and severity. That was full of attitude and mood.

Unfortunate that a solid collection, a solid cast, and a solid creative team has produced what is essentially a highend department-store catalogue pushing bags/shoes/eyewear to the upscale mall shoppers. This brand's campaigns went from annoying fashion children playing dressup with Tyler Mitchell to this neutered and bland Loro Piana ripoff in just a few seasons.

Directionless is an understatement with this brand.

 

[aa2005]

How is his era there even still going? Have to agree McDeans bland photography makes this feel like a Cole Haan campaign circa 2006. At least with Juergen it felt this decade. Also Fabian’s direction hasn’t been modern since the 90/00s. Even the good stuff at Zara is derivative of old work.