Ferrari F/W 2025.26 Milan

It's difficult to judge these collections because I don't understand the purpose behind them. Is it a vanity project or a business where they really want to sell the clothes? Who is this for?
The collection was fine, but I don't think it's enough to attract customers, assuming that's their goal.
 
It looks and feels truly Italian, but I can't see any connection between Ferrari and these clothes. Would a red detail like on their cars be enough to link the two? I don't think so.

P.S. This Ancora color looked better than what the Ancora guy did back in the day.
 
I love it here at TFS, we don’t discriminate on what house you are designing in.

But I fail to understand what’s the strategy here, like who is this for? Do the people who are buying a Ferrari are also buying the clothes to go with their cars? Where do you even buy Ferrari the clothes?
 
I said before. Ferrari is so sophisticated their merch is on a runway. This is what the next level of merch looks like. Real designer clothing.

I always thought it made no sense the merch to go with luxury car brands was like the Gap level. Someone buying a 650k Ferrari shouldn’t be offered a printed ringer t shirt as their only merch option.

love it. I bought that mesh shirt from their Fall 24 - looks like I’ll be buying one or two this fall.

Hedi for Ferrari ?
 
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it looks very good and it helped that the casting is solid too. That's key.
Some sunglasses from ss where actually nice as well as some bags.
Sometimes i this this and current Ferragamo would be a great blend...even some models made both shows

The tailoring were great.

loved to see Alex Hermann on shows again...

Someone knows who styled this?
 

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