thanks cerfas as always. i liked your observations..i think i'm initally biased about the name of the brand..call it stupid..it sounds too soft in a bad way. anyways, as for the clothes..i liked the scarves the best: because they all look so fresh and accessible, and cozy. they mimick arms on sweaters..like the first one looks like you threw a sweater over and the arms are hanging down..its quite nice. also i love the detail w/ the mitten sewn into the scarf..its cool and functional w/ the right amount of fringe.