Giorgio Armani - Designer, Creative Director of Emporio Armani & Giorgio Armani

[Monsieur Cristobal]

Arnault has other priorities than running to purchase Armani, I think...
L'Oréal seems the best option.

 

[yslforever]

Arnault has other priorities than running to purchase Armani, I think...
L'Oréal seems the best option.

Luxottica too, even though Del Vecchio and Giorgio have known each other for 5 decades and that Giorgio’s company already owns 5% of Luxottica.

 

[Lola701]

The power Armani gave to Pantaelo Dell Orco is quite touching.
It reminds so much of what happened to Gianni’s partner when he died. The Versace family totally excluded him even if he was totally part of the company.
It’s great that Armani secured everything in that aspect.

Luckily I think that might be the only line safe because when you are a RTW-focused company the couture lines and celebrity dressing is what keeps the beauty license relevant in the eyes of the public. Puig and L'Oreal threw Gaultier and Viktor & Rolf lifelines to keep their couture lines running in the mid 10's when the RTW shut down to stabilize their fragrance licenses. YSL gets away with not needing couture because it has a famous logo, handbangs, celebrity dressing etc. (although I hear their beauty department is not doing too well despite a viral niche fragrance).

But for those brands, Couture is just thrown as part of the Marketing budget.
What in Couture is the most expensive after all is the operation itself.
The danger is there: to turn Prive into a celebrities line like what Atelier Versace became or what Gucci Premiere/Notte was.

Armani Price was operating like brands like Chanel or Dior with fully functioning Atelier, Couture salons, the flying people to the clients and things like that.

For the people at Puig, it’s easy to swallow the operating cost of their « Couture » in the marketing budget.

A new owner can totally close the Price operation, make custom looks under the Giorgio Armani label, tremendously reduce the Couture operation.

 

[brandon J pierre]

I don't see Arnault touching this. It's to much maybe if he was younger, strong will tho, it's correct it's precise, but what about the juicy stuff who gets the sofa and the art 🤔 .

 

[jeanclaude]

It would be funny if Prada buys Armani...both former rival brands together under the same conglomerate (well, if Prada does not destroy and shuts Versace first) .

 

[Kanzai]

^^^Can they? I think Armani is almost as big as them in terms of Market Value if it go public.

 

[jeanclaude]

^^^Can they? I think Armani is almost as big as them in terms of Market Value if it go public.

No idea...!

 

[Kimihiro]

That was wise of him. A leaner Armani could be good. They should cut the bloat. Start with AX, it’s the easiest to spin-off. They could keep Emporio, I like the idea of it. I like the late master’s collections but the brand is really ripe for reinvention just to dust things off. Whoever should buy it should keep the couture operations though. It’s one of the few houses that really does Haute Couture in all its trimmings. I don’t know but it might even be profitable for them.

 

[Kanzai]

Around 7 Billion Euro

 

[george5]

hopefully they can bring Hedi or another big name, the last thing Armani and us need is another Chanel/virgine situation.

 

[yslforever]

hopefully they can bring Hedi or another big name, the last thing Armani and us need is another Chanel/virgine situation.

Isn't that the end game when L'Oréal takes over ?

 

[Lola701]

hopefully they can bring Hedi or another big name, the last thing Armani and us need is another Chanel/virgine situation.

And hopefully Hedi refuses the proposition.

it would be very sad to see him apply his aesthetic to Armani. Really.

 

[visvim2001]

well gaining a large stake in Armani would be a major coup for Arnault. it will be the final missing piece in LVMH’s portfolio, which has not enjoyed credibility in men’s RTW for decades. right now their brands range from stodgy (berluti, LP), wacky (Dior Homme) to just plain bad (givenchy). If Arnault is smart, he will realise that he doesn’t really need to meddle very much as regards the creative direction of the brand. he could, however, spin off AX.

 

[GivenchyAddict]

^Let him fix first Givenchy, Tiffany, Kenzo, Patou, Marc Jacobs and be sure that the new Dior would be well received sales wise.

 

[visvim2001]

^Let him fix first Givenchy, Tiffany, Kenzo, Patou, Marc Jacobs and be sure that the new Dior would be well received sales wise.

I get what you are saying but none of these brands are a household name in menswear. Givenchy, maybe for a bit under Tisci. That was a long time ago and still rather ‘niche’ in its streetwear lean.

 

[GivenchyAddict]

My point was simply : instead of adding another brand to deal with, LVMH should focus on these ones - which are struggling (minus dior).

 

[fashionlov]

It was very strange, even I was completely sure that he would make his brand completely independent. I wonder at this point who will be the creative director, as I said Ackermann seemed a more attractive proposition for this brand than for Tom Ford

 

[Phuel]

ELLE Italia September 11 2025
Feature editors: Manuela Ravasio, Elisabeth Muritti, Luca Lanzoni



ELLE Italia September 11 2025

 

[visvim2001]

It was very strange, even I was completely sure that he would make his brand completely independent. I wonder at this point who will be the creative director, as I said Ackermann seemed a more attractive proposition for this brand than for Tom Ford

it will probably remain Leo.

 

[Kanzai]

Giorgio himself said that the next chapter will be a BLANK PAGE so probably not Leo.

Lemme guess, Soshiotuski 🤭. The LVMH propaganda is pushing him hard.
(don’t get me wrong, I like him)