Giorgio Armani - Designer

[Marc10]

Wow…. I’m genuinely shocked. Really thought he would want to keep the company independent and shepherded by his family.

Now I’m apprehensive about the future.

 

[Kanzai]

He’s rebellious even in death

 

[PDFSD]

Wow…. I’m genuinely shocked. Really thought he would want to keep the company independent and shepherded by his family.

Now I’m apprehensive about the future.

he is italian he knows they will fight and bring the company to ruin so this way they cash out and he gifts them more money they could ever make or dream of and keep his name live for 100 plus years .

and like i mentioned a few days ago, one of his will notes leaked already in italian press some years ago and it had this hold off sell story

 

[TurkicMongol]

Thought he would stay out of the hands of greedy conglomerates, but seemed we were all wrong.

 

[Salvatore]

LVMH makes sense, but I am still shocked. It feels like LVMH goes against the integrity I perceive Giorgio Armani the man and the company project and strive for. No other group could handle it, but still.

 

[Xone]

he is italian he knows they will fight and bring the company to ruin so this way they cash out and he gifts them more money they could ever make or dream of and keep his name live for 100 plus years .

and like i mentioned a few days ago, one of his will notes leaked already in italian press some years ago and it had this hold off sell story

So Giorgio Armani the brand was born and died with him…that is very Italian too.

I agree with you @PDFSD thanks for sharing the article.

 

[GivenchyAddict]

L’Oreal seems the best. That man was smart enough to not mention Kering AT ALL. 🤣

He knew well to prep for the best after his death. I can only have more respect for him.

 

[Xone]

 

[LadyJunon]

Arnault right now:

 

[yslforever]

bof​

Giorgio Armani’s Will Tells Heirs to Sell the Brand or Seek IPO​

The document says the late designer’s heirs must sell a minority stake within 18 months, with a larger transfer to the same buyer to occur later, and give preference to LVMH, L’Oréal or EssilorLuxottica, according to Reuters. Otherwise, the brand should pursue an IPO.

Giorgio Armani walks the runway during the Giorgio Armani Privé Haute Couture Spring/Summer 2025 show. (Getty Images)

By
Reuters
12 September 2025

The will of late fashion designer Giorgio Armani instructs heirs to sell a 15 percent stake in the Italian fashion house within 18 months and later transfer an additional 30 percent to 54.9 percent to the same buyer between three and five years after his death, according to a copy of the will reviewed by Reuters.

In alternative, an initial public offering should be pursued, the will said.

The will also states that priority should be given to luxury giant LVMH beauty heavyweight L’Oréal, eyewear leader EssilorLuxottica or other groups.

Heirs should consider other fashion and luxury companies with which Armani’s company has commercial ties for a future sale.

Armani was the sole major shareholder of the company he set up with his late partner Sergio Galeotti in the 1970s and over which he maintained a tight rein — both creative and managerial — until the very end.

He has left behind no children to inherit the business, which generated relatively stable revenue of €2.3 billion ($2.7 billion) in 2024, but whose profits have shrunk amid a broad industry recession.

The shades to Kering, Richemont, and the likes (Exor, Mayhoola) and to his own nephews and nieces.
L’Oreal is definitely the most advanced contender, I suppose the two others are mentioned to raise L’Oreal’s bid. Smart.

 

[Kanzai]

^^^He really shaded Pinault in this interview LMFAO (Oct 2024).
An interview with Giorgio Armani: «I open up my heart to you»

 

[hamburgers]

Kind of an awkward time for LVMH as they’ve been seeding a PR campaign among Gen Z awful fintech bros for Loro Piana to be what Armani was among awful bankers back in the 80’s.

L’Oreal is in a healthier economic position and that Armani beauty license is their most lucrative but I don’t know if I trust them with how inexperienced and populist they are (look up their most recent My Way release with Sydney Sweeney).

 

[Lola701]

There’s nothing like old rich designers. They were so naturally shady in a way that is very funny.
When they are Italians, it’s even better ahah!

The one thing I will be afraid of with l’Oreal is the prestige.
Arnault don’t mind making difficult choices to maintain the prestige of the house.
I’m afraid that overtime, l’Oreal in it run for profit may for example sacrifice the Prive Line because Couture is a costly operation that even, when profitable, doesn’t generate insane numbers.

And when I look at Yves Saint Laurent beauté, I’m also afraid. Armani was powerful enough to gatekeep some things!

 

[yslforever]

Jean-Victor Meyers is really into fashion, more than the two precedent generations. He is a Hedi stan. And he launched a rather exclusive fashion ball this July, during Couture week, which was really opulent and private (no phones allowed) not a Met Gala.

 

[Lola701]

Jean-Victor Meyers is really into fashion, more than the two precedent generations. He is a Hedi stan. And he launched a rather exclusive fashion ball this July, during Couture week, which was really opulent and private (no phones allowed) not a Met Gala.

His brand still exists?

 

[hamburgers]

I’m afraid that overtime, l’Oreal in it run for profit may for example sacrifice the Prive Line because Couture is a costly operation that even, when profitable, doesn’t generate insane numbers.

Luckily I think that might be the only line safe because when you are a RTW-focused company the couture lines and celebrity dressing is what keeps the beauty license relevant in the eyes of the public. Puig and L'Oreal threw Gaultier and Viktor & Rolf lifelines to keep their couture lines running in the mid 10's when the RTW shut down to stabilize their fragrance licenses. YSL gets away with not needing couture because it has a famous logo, handbangs, celebrity dressing etc. (although I hear their beauty department is not doing too well despite a viral niche fragrance).

Jean-Victor Meyers is really into fashion, more than the two precedent generations. He is a Hedi stan. And he launched a rather exclusive fashion ball this July, during Couture week, which was really opulent and private (no phones allowed) not a Met Gala.

The MAD ball was very chic I didn't know he was behind it because at the time it was heavily advertised as a Sofia Coppola event. There is an article now in W Magazine about it with LSD looking very glam in her Rochas FW03 See Exclusive Portraits From Inside Paris's Inaugural Bal d'Été

 

[yslforever]

Luckily I think that might be the only line safe because when you are a RTW-focused company the couture lines and celebrity dressing is what keeps the beauty license relevant in the eyes of the public. Puig and L'Oreal threw Gaultier and Viktor & Rolf lifelines to keep their couture lines running in the mid 10's when the RTW shut down to stabilize their fragrance licenses. YSL gets away with not needing couture because it has a famous logo, handbangs, celebrity dressing etc. (although I hear their beauty department is not doing too well despite a viral niche fragrance).



The MAD ball was very chic I didn't know he was behind it because at the time it was heavily advertised as a Sofia Coppola event. There is an article now in W Magazine about it with LSD looking very glam in her Rochas FW03 See Exclusive Portraits From Inside Paris's Inaugural Bal d'Été

The MAD ball was fully paid by JVM, Sofia Coppola was asked for the art direction and co-hostess, and to be the face, but he had the idea, paid the bill, and had the ultimate veto on the guest list (alongside very old money people), which was highly diplomatic.

 

[visvim2001]

Correct me if I’m wrong, but that means that Dell’Orco will have an outsize role in the future of the company? Even if LVMH takes over, they will only get a minimum of 45% of voting shares should the rest of the board dissent? Who then holds the rest of the shares? Presumably Silvana and Roberta? The 3 Italians will still retain majority holdings of the business, correct?

 

[yslforever]

Correct me if I’m wrong, but that means that Dell’Orco will have an outsize role in the future of the company? Even if LVMH takes over, they will only get a minimum of 45% of voting shares should the rest of the board dissent? Who then holds the rest of the shares? Presumably Silvana and Roberta? The 3 Italians will still retain majority holdings of the business, correct?

Silvana and Roberta are not mentioned in the 5 board members of the trust set to sell Giorgio Armani Spa.
Theorically each member has 20% but the will put Dell’Orco at 40% so each one of the remaining members are at 15%, that means Dell’Orco can’t decide alone but needs only one other member, the Rothschild partner for instance.
So theoretically the family can be fully excluded from the choice.
Only 1 nephew, Andrea Camerana, is mentioned as a board member at 15%, so yes the family has been de facto excluded from the decision.

 

[AFWQ]

It is for best since it actually lead to complications in future if family was one taking over after him.
I would love love loveee to be fly on wall at Arnault office today.