Yes and its old paris couture house,size wise small enough to redo all from ground up and big enough name known world wide, owners have deep pockets to fund it all and would not intervene.
Ticks all the boxes ..good thing they won't take long to announce who will take over
I totally forgot the just have for a year a new Ceo even met him before at a gathering. (try hard douchey guy making sure i see how big his AP watch was as he was understanding who i was 🤭 i remember because he was only person with blond curly hair in tight suit among short hair guys in suit )
The new douchey ap watch ceo did clean out some of the colab mess and refocus on better acc with smaller more lux branding and new stylist scrapping the men's fashion shows and refocus on Pierre Balmain the man are all great in direction for a Hedi to come in and do his thing etc
had reread the old interview he did in :
WWD March 4, 2025
Sgarbossa summed up all his efforts as “hero-ing” the brand.
“There is no way that a brand can work when there is no synergy between the artistic director and the CEO,” Rousteing said in a separate interview. “And I have to tell you the truth, we’ve got this synergy. We are working together every day to make sure that we find our path and our strength together.
“Nonetheless, there was also a need to inject new talents across all the different and most important functions of the company, from product to merchandising, from communication to retail, and we have been taking on board a lot of new talents,” he added.
The brand counts 44 boutiques worldwide, and with the DTC channel accounting for roughly half its revenues.
Sgarbossa said he’s angling to bring DTC up to 70 percent, but set no specific time frames or revenue targets, characterizing growth as a natural consequence of a well-executed strategy.
“It will be the result of the communication campaigns we do, the way we treat our clients and how desirable our products will be,” he said. “The brand needs to be at the center of the strategy.”
“The ambition for the brand is really to serve a woman from day to evening.First and foremost, we are aiming to connect with a very realistic woman — the way that she lives her life, in what she’s doing daily,” he said.Conveying Balmain’s history, legacy and values “in a fresh, contemporary and sexy way.”
“It’s about reconnecting with the past, but at the same time, promoting a new esthetic and a new era,” he added.
Last August, Balmain reentered the beauty category with Les Éternels de Balmain, a collection of eight fragrances produced under license by the Estée Lauder Cos.
Menswear, which currently accounts for about 30 percent of the business, is seen as another growth opportunity, also hinged on the founder’s legacy and tailoring forte. “But the starting point is really crystallizing the woman’s identity first,”
“Balmain can be much bigger. The brand awareness is still very high, and there is still a lot of appetite for this brand,”
“I want the luxury clients and fashion clients to have Balmain in their top of mind, to visit our store, to be curious about what we are doing every season. This is my ambition,” he said.