Gisele Bundchen Retires From Runway Modeling

To me this sounds as mere promotion for Colcci.
 
Is Gisele Bündchen Really Retiring From the Runway?

AU CONTRAIRE: Not so fast. After swirling media reports proclaiming the runway retirement of Gisele Bündchen — rumors had surfaced that she’d be walking her very last show during the upcoming Sao Pãulo Fashion Week in April, for a brand called Colcci — a rep at IMG said that the information had been “lost in translation.” The rep stated that because no official statement had been made from the model herself, no conclusions should be drawn on her behalf — at least not yet.

“Gisele made no statement,” the source said. “The truth of the matter is that we still have a very strong relationship with several international brands for which [Gisele] may have to do shows — special projects — in the future. It’s true that she doesn’t do fashion week; she doesn’t do 17 shows in all three cities, and she’s not going to start. But that’s not to say that she might not work on a special project in the future. The word retirement is a little bit of an extreme word.”

http://wwd.com/fashion-news/fashion...retiring-from-the-runway-10098826?src=twitter
 
To me this sounds as mere promotion for Colcci.

God, you hit the nail right on the head! Of course the name Colcci is now on everyone's lips after this 'misunderstanding'!!
 
Gisele Bündchen May Not Be Off the Runway Just Yet

“Why would she do this to us?” wailed Anita Bitton, the fashion-industry casting director, when confronted with the news of Gisele Bündchen’s apparent retirement from the runway.

For 24 hours, what felt like half the Internet resounded with the question. Outlets including “Entertainment Tonight,” “Today,” CNN and The Washington Post had been announcing the runway retirement of the Brazilian supermodel whom Forbes has named the world’s highest-paid model many years running — except, say her representatives at IMG Models, it’s not so.

“We’ve had thousands of calls,” said Anne Nelson, Ms. Bündchen’s agent, who has represented her since 1998, first at Elite and then, from 1999 onward, at IMG. “There’s been a lot of things that were lost in translation throughout this whole process.”

Ms. Nelson spoke on behalf of Ms. Bündchen, who was not available to comment. (IMG represents Ms. Bündchen in New York, London, Milan and Paris; her twin sister, Patricia, represents her in Brazil.)

She did admit that Ms. Bündchen doesn’t want to do runway shows in general, but said that she was only “clos[ing] the chapter on the Brazilian runway” and that she would consider every opportunity in the future; the runway would not be ruled out.

“It is important that we continue to work on all kinds of capacities within the fashion industry,” she said. “It’s also important that as her representative we bring every interesting opportunity her way. We’ll continue to do exactly that going forward.”

Star models tapering off their runway appearances is standard practice. Runway appearances tend to be poorly paid, if paid at all.

But the runway circuit ideally leads to recognition and ultimately the business’ most lucrative prize: ad campaigns. Ms. Bündchen, who appears in ads for Chanel, Stuart Weitzman, Pantene, Under Armour and Colcci, among others, has logged many.

In recent years, she has cut a relatively rare figure on fashion week runways, though she has made buzzy appearances at several, often those for which she also booked ads.

She is the face of Chanel No. 5, and appeared in its ready-to-wear show for spring 2015. She had the coveted closing position at the Balenciaga show for fall 2014 (designed by its current steward, Alexander Wang) and for spring 2011 (under its former head, Nicolas Ghesquière); those same seasons, she appeared in Balenciaga’s ad campaign. She closed the Givenchy show for spring 2012, and appeared in its ads that season, too.

“I think a lot of people will still want her on the runway,” Ms. Nelson said. “Will she want to do it? That’s a whole other story. It would have to come within an interesting angle, a unique opportunity. Will she do it? I can’t guarantee that. But that people will call for her, yes.”

The future holds no shortage of opportunities for Ms. Bündchen, and it’s unlikely her fans will see much less of her than before. She is booked to shoot a variety of projects, both editorial and commercial, Ms. Nelson said. A book chronicling her 20 years (to date) in modeling will be out this fall.

“She constantly reinvents herself and makes herself desirable,” said Ms. Bitton, the casting director, who has worked with Ms. Bündchen on shows for Alexander Wang and Balenciaga.

Besides, she added, “Who really wants to do runway?”

http://www.nytimes.com/2015/04/17/f...be-off-the-runway-just-yet.html?smid=tw-share
 
I for one am glad she retired, though maybe she should've just said she's taking a break. I bet Colcci cut her a fat cheque for her work, pictures from that show was littered across the internet.
 
Yes, she probably got a big paycheck. But that's her job, right?

When someone else (model or not) makes money from advertisment or from pictures splashed across the net, no one says anything. Like those Kardashian/Jenner people who make money just off that.

But when a hard working model gets a pay check for all she's done, then I have to read stuff like "fat paycheck" and all of that.
It's her job, she is the best at it, so she gets paid.

On the other hand I hated how the media kept citing her or translating interviews about the "retirement" falsely. It gets annoying even for her fans to keep reading that.
 

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