Also, a good primer could help. I bought the Gosh one and its absolute rubbish!
Agreed, it's VERY overrated in my opinion and not worth the money.
Saying that, I did buy a Gosh lipgloss last summer and liked the fact that the lid had little built-in lights that shone on your lips as you applied it and that the bottle had a mirror on it. The colour was good and lasted for hours, the only downside was that the lipgloss was very sticky and this proved itself to be a bit of a nightmare on windy days (those with long hair will know what I mean!).