Gucci ‘Gift Campaign Chapter 2’ 2024 by Anthony Seklaoui

[vogue28]

 

[Frederic01]

Oh dear, this is truly sad and tragic. Nothing about this campaign is chic or charming or anything.

A Gucci branded sweater with a GG monogram cardigan over the top paired with GG mittens and GG hat, and then finished off with a GG monogram duffle. They couldn't possibly insert any more logo's into that look if they tried. The only thing left to put GG logo's on in that photo is the CGI mountains LOL.

And seriously Kendall Jenner at a brand that is allegedly trying to become more "timeless" and "elevated"? Seriously? The people at corporate have NO IDEA what they're doing and Pinault is letting them drive Gucci into an even deeper hole than it is currently in.

 

[avonlea002]

Lmao and these people are getting paid millions for coming up with sh*t like this. Have fun while the ship is sinking.

 

[jeremydante]

Casting Kendall is pointless. It really is.
Agree with @Frederic01 that was not the right casting to make for timeless appeal.
It's almost lazy. And I get it, she can be a canvas- but it's so flat here.

 

[vogue28]

Admittedly, I don't mind the sight of Kendall Jenner here or the photography from Anthony Seklaoui. However, there's zero denying it all just feels a little... cheap coming from a brand like Gucci. The sense of luxury, once again, completely missing from a Sabato De Sarno Gucci campaign.

 

[Lola701]

Ugly products…

 

[reese06]

They are wasting money on Kendall.

 

[LindaTelevangelista]

hackneyed campaign concept and it looks ai generated.

 

[90sfan]

They are trying to look like Moncler?!? Which is so trashy to begin with, so a copy of it is even worse hahhaha.
Ancora this sucks!!

 

[VogueDisciple93]

At this point it’s hard to convince me they are not intentionally aiming for failure.

 

[Kite]

I dont know how they can blame downturn in sales on Sabato when only 20% of the stock in the store is reportedly his, and the other stuff is just this crap commercial offering.

 

[kikifoz]

It's like the mall version of a Jacquemus campaign. Actually makes me think Jacquemus at Gucci could be fun.