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Gucci Cruise 2026 Florence

I wonder if Demna will redo all of the casting choices for his first collection: ie Grotesque looking folks mixed with models.
they won't allow it :
its already mentioned in the lines that ceo put out that Demna will build on what is there already... meaning what she (ceo) likes for gucci to be....

and Demna is to do something different than what we know and seen from so far at Balenciaga........ means they want the hype he can bring but in a way more polite version all the hype without the possible offensive shock part .

he will play up the Los Angeles/Hollywood side influence as culture and celebrity etc as archetype etc alongside his other cosplay from around europe.
i would not be surprised if he goes all in on lifestyle brand concept like what we seen Hedi do at Celine a french Ralph Lauren bascily overload done twisted hype cool
 
Kudos to Cantino and Bellettini for releasing a seasonal bag shown on the runway in the see now buy now version, nice 1,8k spent on a bag that's gonna get discontinued as soon as Demna steps into the Gucci design headquarters in Milan

View attachment 1380038
Demna like ancora like alessandro don't have power over commercial collection items to be pulled out of the stores if they sell well.

they can only make a new model that replaces a bestseller gradually.

demna did already same hobo shopping shape ...also recapping all his bags he no master of bags design

Screenshot 2025-05-16 at 12.56.54.png
 
Kudos to Cantino and Bellettini for releasing a seasonal bag shown on the runway in the see now buy now version, nice 1,8k spent on a bag that's gonna get discontinued as soon as Demna steps into the Gucci design headquarters in Milan

View attachment 1380038
Can't hate it, looks like an heirloom from a long abandonned closet
The denim version can burn.
 
Demna like ancora like alessandro don't have power over commercial collection items to be pulled out of the stores if they sell well.

they can only make a new model that replaces a bestseller gradually.

demna did already same hobo shopping shape ...also recapping all his bags he no master of bags design

View attachment 1380049
Loving this Cagole hobo shopper to be honest, puts the crap Gucci monogram version to shame actually
 
I feel blind to not see the brilliance other people are seeing in this collection. Sure this girl exist in the current streets but she shops in thrift stores, not gucci.

Every look, looks thrifted. The quintessential Gucci customer that they should be targetting have the money but dont have the eye to style their clothes as in this collection. They want easy to wear classics.
 
This is a scrapbook! YSL Russian blouses, the Balenciaga cocoon silhouettes, Claude Montana shoulders, Prada odd luxury colours, Mugler's power fetish, Tom Ford's lace-tights... I can even see some JPG and Fendi references. You get both the 1970's and Studio 54. True fashion karaoke!
 
It’s Gossip Girl and Emily In Paris. Netflix original series, a preservative filled digestible meal for all.

It exists. It isn’t offensive nor says anything.
 
comic to see in Suzanne Koller´s thank list on Ig at least 2 more stylist that helped her with the show and the result is this again lol

the joke on top of it is one of them is Micheladan on IG / Stylist | Consultant Fashion market editor @musemagazine

styled YSL herself few months ago in a muse editorial and even having ysl on cover for feb muse issue (not styled by her but also on her IG nonetheless )


muse x gucci .jpgmuse x gucci 02.jpg muse feb cover .jpg
 
comic to see in Suzanne Koller´s thank list on Ig at least 2 more stylist that helped her with the show and the result is this again lol

the joke on top of it is one of them is Micheladan on IG / Stylist | Consultant Fashion market editor @musemagazine

styled YSL herself few months ago in a muse editorial and even having ysl on cover for feb muse issue (not styled by her but also on her IG nonetheless )


View attachment 1380169View attachment 1380171 View attachment 1380170
Technically she didn’t style anythiNg as they litterally are runway looks lol
 
It's true that this girl exists in SoHo or the Lower East Side or wherever, but that would have been in 2012.
I mean share with the class how much that girl has changed. She hasn’t.

Shes the same in 2025.
 
Sadly, Gucci's identity crisis continues. Demna's collections tend to go morbid as time passes.
I hope I am wrong but we all need to brace ourselves for Gucci's path of incalculable heresy.
 
Sadly, Gucci's identity crisis continues. Demna's collections tend to go morbid as time passes.
I hope I am wrong but we all need to brace ourselves for Gucci's path of incalculable heresy.

This isn’t the first interim Gucci collection to carry hints of Demna’s influence. that’s been a recurring theme, and those collections were generally well received. The only difference now is that this is the first one since his official appointment was announced.

We haven’t actually seen anything designed by him yet, the discussion about Demna’s style and interpretation in this thread feels premature
 

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