Gucci Gift ‘Chapter 3’ 2024 : Tina & Solange Knowles by Anthony Seklaoui

[vogue28]

 

[matheus_s]

????

 

[BlueRuin]

Wow that’s bad

 

[avonlea002]

wtf is that light placement?

 

[thiago:)]

I love Solo but this absolutely terrible...

 

[blueorchid]

This is supposed to make me want to buy these products? Riiiiiiiight.

 

[matheus_s]

 

[ReneSanchez]

When your family photo album is the ad campaign of a billion dollar company.

 

[KoV]

I like Solange and I like the photo of her curled up in the chair. But despite the glimpse of a Christmas tree, it doesn’t say Holiday or gifting to me. Doesn’t say Gucci, either. Hard to imagine what the thought process was.

 

[Toni Ahlgren]

I like the Alexis Morrell Carrington Colby Dexter Rowan that Tina is giving. I hate Solanges toes that don't fit in the shoe.

 

[vogue22]

This looks like it was shot between therapy sessions in a psych ward, complete with that awful overhead lighting. How many more chapters do they have stockpiled straight from the Girl, Interrupted set?

 

[blueorchid]

Hard to imagine what the thought process was.

Bold to think there even was a "thought process"

 

[Frederic01]

This is absolutely terrible and impossibly cringe. I've said it before and I'll say it again: I thought Gucci was supposed to be pursuing "brand elevation" and "timeless appeal"? How is this anything of a remotely elevated or timeless nature?

Seriously, this brand is in self-destruction mode. Bad decision after bad decision, crashing its brand value and image into the ground at lighting speed.

Who was in charge of this anyway? Didn't they get someone from Loro Piana to lead Global Communications? Or is this catastrophe the fault of Ben Cercio? If so, good riddance, because this is really as low as you can go.

For goodness sake, even Zara has a more prestigious and elevated advertising campaign than Gucci does at the moment! These people should hire their heads in shame for coming up with a concept like this.