Gucci Loses GG Logo Trademark
15 NOVEMBER 2013 ELLA ALEXANDER
GUCCI has had its GG trademark revoked in the UK on the grounds of non-use. The UK Intellectual Property Office (IPO) said that the label can still use the interlocking double G logo to sell under class three - which includes fragrances and soaps.
Gucci first registered the motif in 1984 in the UK in four different classes - 3, 14, 18 and 25. This spans handbags, T-shirts, watches and cosmetics. Under British law, UK trademarks can be revoked if they are not used within five years of their registration.
Fashion brand Gerry Weber applied for the motif to be repealed in June 2012 for a lack of use between 2003 and 2012, reports the World Intellectual Property Review. Gucci responded by providing figures of sales goods from those years, but didn't make clear as to whether or not these were UK-based.
The IPO deemed these too vague to be proof of genuine use, and revoked the mark covering classes 14, 18 and 25 - which means that the Italian brand no longer owns the trademark to those categories. There was thought to be enough evidence that the symbol was used in class three products, including "non-medicated toilet preparations, cosmetic preparations, perfumes, soaps, dentifrices, preparations for the hair; anti-perspirants, depilatory preparations".
