Gucci Pre-Fall 2024 by Davit Giorgadze

[vogue28]

 

[Creative]

First shot looks decent. The rest is super meh.

 

[DK92]

Despite the comments about Sabato's clothes, he manages to be the WORST at producing campaigns... Even Frida and AM achieved excellent results after Tom Ford, so far he has managed to deliver everything in a basic and bad way!

 

[MModa]

I prefer David Sims' photography for this brand. His work can be a hit or a miss but the casting is always interesting/edgy. The ads above look very lookbook/amateur.

 

[Creative]

First shot gives me YSL FW2008 vibes with the lipstick and the shades.

 

[matheus_s]

could someone please call Raquel Z to save this brand? lol

 

[Lola701]

I hate an inconsistent creative direction. It really angers me! Really!

 

[vogue28]

More from the campaign:

 

[90sFan]

This photogrpaher just bought his first analogue camera and thinks thats all you need to make it interesting lol. A random granny’s Tumblr account looks better than this

 

[jeremydante]

All the posts were removed from IG, it appears. Im late, just getting to this thread today.