Gucci S/S 2025 : Yara Shahidi & George MacKay by Xavier Dolan

[vogue28]

 

[Frederic01]

Yes to George MacKay, but Yara Shahidi is so random for Gucci. Wasn't she with Dior just a few seasons ago?

 

[Frederic01]

SABATO DE SARNO

 

[Royal-Galliano]

thank you, but i'm good.

 

[ellearchivist]

From David Sims to Nan Golden, to this. If they keep moving this way then they might deliver something REALLY good in about 7 years!

 

[proseccotabis]

is it just me or these campaigns are getting progressively worse?

 

[Lola701]

No consistency.
Just a bunch of name-drops that makes no real sense.
It’s not a bad shot that being said.

Yes to George MacKay, but Yara Shahidi is so random for Gucci. Wasn't she with Dior just a few seasons ago?

Nothing annoys me more than those Celebrities « prostituting » themselves from brands to brands. She started as an Ambassador for Chanel mind you…
No sense of brand loyalty.

 

[NoInvite]

What happened to the slick clean light they were trying to push in the first seasons? Now its all warm like under Michele.
Clueless Gucci!

 

[Alquimista]

"let's make em look tired, sweaty and put the worst lighting on their faces"

 

[PDFSD]

only thing that makes sense or is consistent is the random emptiness from day one of this ancora chapter

its like how many ways can you do something that means nothing ancora/again

 

[fashionsavvvvvy]

His main collections campaigns are like watered down version of the past GUCCI campaigns. From Tom Ford past seasons to Alessandro this season

 

[proseccotabis]

only thing that makes sense or is consistent is the random emptiness from day one of this ancora chapter

its like how many ways can you do something that means nothing ancora/again

Do they really think it’s working in Gucci hq… insane

 

[mepps]

Why is Xavier Dolan shooting fashion campaigns?

 

[KoV]

^ it’s common for filmmakers to work with major fashion brands (Martin Scorsese, Sofia Coppola, Yorgos Lanthimos, David Fincher) though sometimes the campaign images are shot by a different photographer and the director just makes the campaign film.

 

[Lola701]

Why is Xavier Dolan shooting fashion campaigns?

Because he was asked to but I prefer Xavier Dolan to I&V or even Collier Schorr!