H&M F/W 07.08 : Freja Beha, Anja Rubik & Tasha Tilberg by Solve Sundsbo

[Dustcakeboy]

Lmfao!

I was wondering for a while there! I was like....there couldn't be that many pix for a campaing....and why the hell would a campaign look like this????

Thx, Saracita for clearing it up.

 

[alix*]

All three models look flawless.

 

[KitschyFox]

Very nice, I love how happy Freja looks in these.

 

[KitschyFox]

This is a very nice collection, I love every piece besides that polka dot shirt. Ick.

 

[*Kristina*]

I think this is a new ad


Scanned by from Flare September

 

[masquerade]

this may as well be the chloe ads

 

[Nemezide]

excatly it remembers me CHLOE very much

 

[mikel]

^Indeed!

 

[ialmrnt5]

Extracted by me from H&M site. Such a bad copy of the recent Chloe ads.

 

[iluvjeisa]

Great ad campaign. It looks very 60s, but some Guy Bourdin thrown in there too (his 70s work). The Chloe ads? Can't see that at all really. Colors different, the mood is different, the angles are different. Anja's haircut is the same, though B)

 

[kissmesweet]

I quite like these... Fun and happy, I prefer them over the Chloe disaster and Tasha does it better than Shalom.

 

[seanutbutter]

For some reason I really enjoy the shoe advertisement over the rest. It's a bit trashy and washed out, so I don't suppose the other pictures would look decent taken in a similar style.

 

[iluvjeisa]

For some reason I really enjoy the shoe advertisement over the rest. It's a bit trashy and washed out, so I don't suppose the other pictures would look decent taken in a similar style.

The shoe ads look like Guy Bourdin's mid 70s Vogue Paris work.

 

[kimair]

from wwd...

Imitation may be a form of flattery, but sources said a recent H&M campaign got the folks over at Chloé hot under the collar. Eagle-eyed fashion bloggers also have been crying foul after spying similarities between the Chloé and H&M ads, which both feature a trio of models — with Freja Beha Erichsen and Anja Rubik in both — with similar hairstyles, poses and attitude. "It's more of a coincidence," said an H&M spokeswoman. "It's unfortunate we happen to have some of the same models."

She noted that the retailer's campaign, lensed by Solve Sundsbo last spring, was in a style H&M felt was "very modern." (Inez van Lamsweerde and Vinoodh Matadin shoot Chloé's ads.) The H&M ads appeared in monthlies and outdoors in the U.S. and Germany, but the campaign is winding down this week, the spokeswoman said.

 

[seanutbutter]

I think the resemblance is simply a coincidence, personally. The poses and expressions may appear similar in certain advertisements, but the background and styling is completely unique to each campaign.

 

[iluvjeisa]

Yeah, just because Anja has a strong look with her blonde page hardly means they're copying. Just silly. If so, they're all copying Bourdin - like all the rest.

 

[fullfrontal]

Too much airbrushing on Tasha. She looks weird.