H&M S/S 2012 : Daria Werbowy, Natasha Poly and Isabeli Fontana

Was it mentioned that Anais Mali is also in the campaign? I saw bilboard with her in my city.
 
Menswear:

zW1WI.jpg


blg12.jpg


6hSbf.jpg


hm.com
 
^^where did u take the photos from? the latest H&M magazine?
thanks!~
 
Natasha Poly, Isabeli Fontana, Sasha Pivovarova & Anias Mali HQs:




pier59studios.tumblr.com
 
Ben Gorham, Matt Clunan and RJ Rogenski HQs:



pier59studios.tumblr.com
 
This is just ridiculous. They have four of the most accomplished, photogenic models in the world in one campaign and somehow manage to make the majority of them look awkward. I found that to be the case particularly with Sasha, Isabeli and Natasha's pics, though I think Natasha also has some of the best shots. Daria is killing it in her initial shots, though. I think the clothing in her most recent shots is just awful and I hate to say it, but not even she can make that stuff look good.
I agree with other tfs member's sentiments, group shots would have been fantastic! You can't put such an all-star cast together and then shoot them individually only. I guess we'll have to make do with the men's group shots. :(
 
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i think daria is like the star of this campaign and others are more like lookbook.
 

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