H&M S/S 2015 : Lara Stone by Mikael Jansson

[Anna147]

I don't know if Daria's is a separate campaign, or not (the photos are quite similar), but anyway, here are two new pics.

source:
www.china-ef.com

 

[TREVOFASHIONISTO]

its also shot by Mikael Jansson, but it is a separate campaign

 

[Benn98]

I don't know if Daria's is a separate campaign, or not (the photos are quite similar), but anyway, here are two new pics.

Thanks for posting Anna. Daria looks great, especially the second shot. Fitting, of course, as she's Mikael's muse.

 

[Melancholybaby]

*storemags.com

 

[MON]

Let's add Kate and this could be Emmanuelle Alt's favorite campaign ever. Jk.

Anyway, I like Daria's better than Lara's. Daria pops out of the background while Lara just blends right in. Who styled Lara's? Didn't he/she check the location? Didn't they check the test shots? In Daria's shots, she has blue, she has red, her background has color. While in Lara's shots, everything is like in the same pantone.

 

[vanpersie]

^ That's because Lara Stone is the face of HM New Neutrals and Daria for something else. Even though I like more color, it makes sence the background and colors.
It are two seperate campaigns. Daria should have her own thread.

More images on http://hm.com/the-new-neutrals

instagram trendylifestylemc

 

[Benn98]

Let's add Kate and this could be Emmanuelle Alt's favorite campaign ever. Jk.

Anyway, I like Daria's better than Lara's. Daria pops out of the background while Lara just blends right in. Who styled Lara's? Didn't he/she check the location? Didn't they check the test shots? In Daria's shots, she has blue, she has red, her background has color. While in Lara's shots, everything is like in the same pantone.

Separate campaigns or not, Lara still looks underwhelming in her shots and Daria's are infinitely better. Cant wait to see more of Daria's shots.

 

[congacon]

bellazon via child in time

 

[Benn98]

Thanks for posting, Congacon!! It gets better and better. They should've scrapped Lara's campaign. Zero effect.

 

[vanpersie]

We all have different taste. It may not work for you and others, but for me and other people it does. No need to scrap it for that. Not everyone is gonna like the same campaign, as long if lots of girls/women buy the neutrals it's cool. I would like more color, but it didn't botter me at the store. The clothes just hanging is kind a boring looking, i would not be tempted to try it if there wasn't a campaign especially for these neutral clothes like this (since it's a different line or something). Cause yeah, i'm more of a color girl.
I like Daria's to, the third not so much. I guess it's the mainline?

designscene.net

 

[congacon]

seems like s/s campaign is fronted by daria werbowy and lara is fronted a special collection

http://www.journelles.de/hm-spring-fashion-2015-mit-daria-werbowy/

 

[Benn98]

We all have different taste. It may not work for you and others, but for me and other people it does. No need to scrap it for that. Not everyone is gonna like the same campaign, as long if lots of girls/women buy the neutrals it's cool. I would like more color, but it didn't botter me at the store. The clothes just hanging is kind a boring looking, i would not be tempted to try it if there wasn't a campaign especially for these neutral clothes like this (since it's a different line or something). Cause yeah, i'm more of a color girl.
I like Daria's to, the third not so much. I guess it's the mainline?

I do have the right to criticize because that's my opinion!! I'm certainly not speaking for the collective. Whether 98% of the users disagree with me is really of no consequence to me!!