H&M S/S 2019 : Anna Ewers by Lachlan Bailey

Anna looks like she walked off the Isabel Marant set taking the clothes with her, and straight onto this one
 
I really like the last shot! The composition of nature and the desert is really nice.
 
You just cannot go wrong with a model like Anna Ewers and a photographer like Lachlan Bailey! This is a total win for H&M, and could have been for anything from WSJ Magazine to Vogue Paris, or Mango to Massimo Dutti.

Bailey never dilutes his aesthetic and everything he produces always looks so... chic, current and modern. I'm eagre to see more!
 
Love Lachlan and Anna together, but this lacks authenticity. It does feel like another Vogue Paris ed, which is not a bad thing, just something we've seen many times
 
Obviously, this looks great. absolutely beautiful, nothing I'd do differently here.
 
I love Anna and I love the location. Beautiful colors and shots.
 

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