H&M Summer 2013 : Beyonce Knowles by Inez & Vinoodh

[LRlovesDaria]

Beyoncé Goes Beachy for H&M

HOT TOPIC: It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards - and she also had a hand in designing looks in the collection.

“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.

The print and outdoor ads read, "Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.

Source: wwd

 

[Nymphaea]

That pic is very nice! Curious for the rest.

 

[TREVOFASHIONISTO]

Dereon x H&M

 

[maxlinden]

UGH...................just..............why?

 

[LabelWhore4]

She did that!!! This is the kind of shoot that she excels at. She looks sexy without trying too hard to be "fashion". Bow Down.

 

[GERGIN]

I'm not gonna make a judgement, I mean hopefully it might for once be a decent collection Unlike Madonna's and Kylie Minogue's lol.

 

[Urban Stylin]

stunning shot!

 

[alonsoJonathan]

Why Beyonce ?! i dont like anything fashion related that she does.

 

[ForChicSake]

UGH...................just..............why?

my thoughts exactly

 

[Jacque Marcel]

That photo is so corny on so many levels.

 

[Mchunu]

I don't find it corny at all but the shadow that's obscuring her face throws it off. She looks like Rihanna/J.Lo.

 

[IsabelMarantBoy]

I just don't like her, and now I'm gonna have to look at this at work for months? Oh joy

 

[lepetitcouturier]

Beyonce isn't fashionable. I hate Beyonce. Her music isn't even that good. But for some reason lately she's getting so much attention and I don't understand why. Her and Jay-Z are literally everywhere and I can't stand it. This is awful. And @IsabelMarantBoy I am so sorry. I couldn't imagine looking at that online, let alone at work.

 

[Mat Cyruss]

new shots

don't know if thats the full campaign



via glossynewsstand

 

[Mat Cyruss]

it is the full campaign, see the HQs on vogue.co.uk

 

[TREVOFASHIONISTO]

the hair looks so matted and dirty

 

[lucy92]

the lounge chair images are the best ones. i think they could have made her look a lot prettier in the other images. they might have been stuck for time...

 

[Mat Cyruss]

^^thats how plastic looks when it gets sandy & too hot

 

[lucy92]

and to be fair each of the items (except for the blue landscape dress which is 20$) retails at 15$. so it can be difficult to make cheap, inexpensive items look good.

 

[GERGIN]

It would be impossible to say that she does not look stunning!