H&M Summer 2013 : Beyonce Knowles by Inez & Vinoodh

[Urban Stylin]

i like that she looks like a woman and not a girl it brings some realism to it love the colours too

 

[vogue28]

I think Beyonce's such a terrible choice for H&M. This is just the case of perfect timing with an added bonus of guaranteed sales. Even with Inez & Vinoodh behind the lens these do not look like they belong to H&M. The ones with the blue background, especially. They're way too poised and edited for the likes of a simplistic brand like H&M. I do admire the shot of Beyonce wearing the cream blouse, very nice colours there but the rest do nothing for me.

 

[Deleted member 130879]

To be honest: I hate these. Beyonce is the last person I would think for an H&M ad. Her look is too heavy/mature/produced for such a "fresh" looking brand.

I would like to see these looks is someone else, because from these pictures I think it would look awful on me.

 

[rougevalentino]

She looks lovely in these shots but I agree, she's not who I would associate H&M with.

 

[Mat Cyruss]

new shot


facebook/ELLENederland

 

[TREVOFASHIONISTO]

^i like this shot but not for H&M

 

[Mat Cyruss]

The Video

Watch global superstar and performer Beyoncé in the 2013 H&M Summer Collection campaign film directed by Jonas Åkerlund. The film, that was shot in the beautiful surroundings of Bahamas also features Beyoncés new song "Standing On The Sun

via youtube/hennesandmauritz

nice

 

[TREVOFASHIONISTO]

the song is nice

 

[anlabe32]

Tacky, ugly, everything

 

[GivenchyHomme]

I'm over her. She just seems really contrived and insincere. I just don't like her as a person. Next!!

 

[Urban Stylin]

i love the video it reminds me of baby boy one of my fav videos of hers

 

[IsabelMarantBoy]

everyone at my work is going gaga over her and I'm just wishing we had lana del rey again

 

[MON]

I love it!! Typical I&V but ive seen this story before on a typical issue of VP

 

[Mat Cyruss]

new shot HQ


Digital Edition Elle UK