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Jewelry giant H. Stern is catering to adventurous types in its fall campaign entitled "Woman in the Driving Seat." Conceived by British photographer Miles Aldridge, the images attempt to convey the emotional effect of wearing fine jewelry. The seven images were shot off Key Biscanye, Florida, featuring Spanish model Almudena Fernandez.
The campaign, which bows in the September issue, will be featured in luxury books and online at web sites like elle.com, luxerylink.com and nymag.com. The print, online and outdoor spots will be complimented by a video component that will be viewable on the campaign's own interactive site. The campaign will feature the SUTRA watch collection, a previous collaboration with Diane von Furstenberg and various other H. Stern collections.
fashionweekdaily