Seven for all Mankind F/W 10.11 : Masha and Julian Schratter by Mert & Marcus

[kimair]

wwd / june 21, 2010

After sales declines, Seven For All Mankind has turned around its top line this year and is aiming to spur growth with an ambitious, multimillion-dollar advertising campaign for fall. It will be the first print campaign for the VF Corp.-owned premium denim brand since fall 2008.

The campaign, which was shot by Mert Alas and Marcus Piggott and features models Masha and Julian Schratter, will break in September books, in addition to an outdoor and online component. The media buy comprises 15 titles, including Vogue, W, Vanity Fair, InStyle, Elle, GQ, Details, V and Nylon. The ads also will run in Europe and Asia.

“We’ve had limited budgets [because of the retail environment] over the past year and have been opening stores so quickly that our marketing dollars were focused on that,” said Leilani Augustine, vice president of marketing at Seven For All Mankind, adding that the brand is celebrating its 10th anniversary this fall. “This new campaign is a return to magazines for us, which we think will really help drive traffic to our stores.”

 

[AgrenateD]

any campaign can never go wrong with Masha

 

[carmen_kass]

I actually quite like it!

 

[Mchunu]

a step up.

 

[MyNameIs]

For a second there I thought I'd see Masha Tyelna in this thread.

I like this Masha too. She always delivers. I want to see her and Maryna do an ed or a campaign together.

 

[TREVOFASHIONISTO]

^that would be stunning!

 

[ad041715]

This is so great. I love everything about this. Model choice, photographers, styling, everything.

 

[nijuyanah]

any campaign can never go wrong with Masha

Totally agreed! Very happy to see her in this - working it as always in print. And eventhough I think this looks more like a S/S campaign (the sunlight, the palms, the whole scenery...) I really like it.

 

[hysteria]

Masha always looks stunning and this time ne exception

 

[KatherineCouture]

I love it Masha always looks amazing.

 

[naya]

Masha always deliver, she can do no wrong in my eyes. Love these ads.

 

[maxlinden]

look at the Legs on Masha!

 

[Deleted member 1957]

niice...kinda reminds me of 90210