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flaunt the imperfection
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What's Next
Tuesday, February 06, 2007
By Amy Wicks
Hearst Magazines keeps coming up with ways to partner with advertisers, and this time, the effort has spread across four of its titles, Cosmopolitan, Cosmogirl, Marie Claire and Harper's Bazaar. Revlon is the sole sponsor in four, 12-page mini magazines that are affixed to the covers of each March issue. A spokeswoman said the 5-inch-by-7-inch mini magazines contain equal parts advertising and editorial. But it's not easy to tell the difference. Many of the editorial pages look like ads themselves, as they also feature Revlon products.
wwd.com
Tuesday, February 06, 2007
By Amy Wicks
Hearst Magazines keeps coming up with ways to partner with advertisers, and this time, the effort has spread across four of its titles, Cosmopolitan, Cosmogirl, Marie Claire and Harper's Bazaar. Revlon is the sole sponsor in four, 12-page mini magazines that are affixed to the covers of each March issue. A spokeswoman said the 5-inch-by-7-inch mini magazines contain equal parts advertising and editorial. But it's not easy to tell the difference. Many of the editorial pages look like ads themselves, as they also feature Revlon products.
wwd.com
