The Business of Magazines

[caioherrero]

What's also interesting is that their issues of Vogue are very large by today's standards (I believe Vogue Philippines had the second-largest September issue after Korea, with over 400 pages). I'm not sure if they have the same budget systems regarding advertising/editorial ratio as magazines in America, though (which determines the total page count at most American magazines).

Whats the budget system?

 

[NYLA22]

Whats the budget system?

The amount of advertising pages determines the amount of editorial pages (ad pages = budget), which is why American Vogue is so small these days (because print advertising has fallen off a cliff the past decade).