^^^ With how useless/pointless this label has devolved to in the hands of so many lessers, no one could ever save even the campaign. Who is this imposter-Helmut Lang customer? OG-Helmut faithfuls aren’t going to touch it— and the fashion victims that wear Fear Of God/Balenciaga/Gucci/Off-White wouldn’t touch it either.
It’s an all-too painful realization, but the brand is dead in this era.