The video is cheesy, it reminds me of a hidden camera show (like "Just for Laughs"...I was expecting a model to fall or something).
As for the collection, part of it is very literal (to the point of being clearly gimmicky); and the other part has nothing to do with Lang.
Helmut Lang clothes were about being avantgarde and modern in effortless way. This collection looks like the opposite of it.