Hermès ads are always strange. They haven't anything "artistical" like some others, they are pretty useless, and pretty cheap (the name of the items, etc etc). I must add that Hermès ads are more widely visible than, say, Gucci or Dior.
However, Hermès is - sometimes way - more expensive than most of the fashion brands. So I don't really understand their concept... People who can spend 50k on a croc bag don't care about an ad on Vogue...