Hermès S/S 2022 by Jack Davison

[aracic]

UK Harper's Bazaar Digital Edition

 

[aguires]

I think the model is Raynara Negrine! Happy for her

 

[avonlea002]

Cheap looking. Would be more fitting for H&M.

 

[Deleted member 141309]

I like the initial thought, but "lighthearted" and this dreamy Tumblr aesthetic? So over this safe approach and please-everyone aesthetics, so WhOleSoMe.

Can someone please make some images to make me react, to shock, to outrage? I am seriously thinking at this point I even miss Terry Richardson. Can I start a secret group where willing people donate to Testino and he just takes pictures of Edita on a yacht smoking a fat cigarette in a leather coat?

 

[Lola701]

Hermès is consistent. This is consistent.
Nothing to hate here.

I like the initial thought, but "lighthearted" and this dreamy Tumblr aesthetic? So over this safe approach and please-everyone aesthetics, so WhOleSoMe.

Can someone please make some images to make me react, to shock, to outrage? I am seriously thinking at this point I even miss Terry Richardson. Can I start a secret group where willing people donate to Testino and he just takes pictures of Edita on a yacht smoking a fat cigarette in a leather coat?

You are on the Hermes thread…
Your expectations don’t match Hermes at all.

 

[Deleted member 141309]

You are on the Hermes thread…
Your expectations don’t match Hermes at all.

Yes, I know, I was talking about the state of fashion imagery in general, not just Hermes.
But I don't agree with consistency, the image quality went much lower, Hermes 2005 and 2007 campaigns were much more imaginative and way more glamourous. Hermes 1995 had nothing to do with lightheartedness. Hermes is about storytelling and dreamy/fantasy quality, but I can't say it is about light and wholesome.

 

[aracic]

UK Esquire Digital Edition

 

[aracic]

Le Monde Magazine Digital Edition

 

[myran]

Photographer: Jack Davison
Stylist: Brian Molloy
Hair: Stéphane Lancien
Makeup: Karim Rahman
Set Designer: Hervé Sauvage
Models: Cheikh Dia, Merlijne Schorren, Raynara Negrine, Taemin Park


*hermes

 

[WAVES]

it’s pretty but something is missing. Hermès campaigns always made me dream… remember that ad campaign with Mariacarla or Raquel? *sigh*

 

[Lola701]

I really love this campaign. It’s fun and lighthearted indeed.
The video is cute.
This is probably my favorite campaign of the season so far.

 

[avonlea002]

Mario Testino utilised foam much better in the Gucci for Absolut campaign. (Clothes were hideous though)

 

[Scotty]

Dior did the foam thing better.

 

[Joromana]

it’s pretty but something is missing. Hermès campaigns always made me dream… remember that ad campaign with Mariacarla or Raquel? *sigh*

You said it perfectly.

Hermes campaigns really do transport you somewhere else. While this is cute, it doesn't feel special. Feels like it could be any commercial brand.

 

[Royal-Galliano]

hello, is this lacoste?